Obtaining organic traffic is the main goal when implementing an Inbound Marketing strategy, meaning, getting traffic that comes to you voluntarily. People who come by themselves, do so because they already have a previous interest, therefore, closing a sale will be much easier. In addition to the fact that closing the sale is easier, the cost per customer is also minimized.
Here we will explain what it is, why it is important, and how to improve the traffic of your webpage. There are several guidelines to take into account, thus at the end we recommend you to do a recap to ensure that what you have read will be worthwhile.
What is organic traffic?
Simply put, organic traffic are the visits that come to your website naturally and without having to invest a penny.
Why is it important?
The traffic that comes organically are people who already have a previous interest, which is why, if we do it right, they are more likely to buy from us.
Getting qualified organic traffic is the goal of a content marketing strategy or an Inbound Marketing strategy.
The idea is to be a part of what the user needs to gain their trust. Why? Because trust translates into sales, since it is easier to buy from an acquaintance than from a stranger.
On the other hand, getting organic traffic is less expensive than paid advertising. Imagine that you have to pay for a campaign during a whole year to get qualified traffic. Now imagine that once ranked you don’t have to pay for campaigns, but, even so, you will have qualified traffic for the whole year and the years to come. More profitable, isn’t it?
How to improve the organic traffic of a website
The following tips are useful for improving your website’s SEO and experience, this, in turn, translates into more organic traffic.
Get to know the user intent
If you wish to be ranked to attract organic traffic, it is necessary to know the user’s search intent.
Is this important? Yes, you see, every search a person does is done in order to get an answer. The intention is to receive an answer to what they are looking for. Therefore, search engines will display the pages that best meet the intent, that is, the most useful for the user.
Knowing what the intent is helps you to know how to focus the content to answer the user’s intent and make the content as useful as possible for Google ranking.
The next question will open the way to a couple of explanations: What page do you think is ranking for the keyword “best cheap laptops”?
A page selling the best cheap laptops? Or a page explaining what the best cheap laptops are?
If you don’t know how to identify the search intent, you sure have a hard time guessing whether it’s going to rank for the one selling or the one explaining, don’t you?
Now, imagine that you made a page offering the best cheap laptops from around the world.
Well, when a user searches for “best cheap laptops” he will not get your page offering the best cheap laptops from around the world. Instead, he will find the pages that explain which are the best cheap laptops:
In other words, users searching for “best cheap laptops” are looking for a comparison, not a store, even though it may seem that way.
That is why knowing this will help you avoid making the wrong content for the keyword you want to rank.
How to know what the search intent is?
Look for the keyword in the search engine. If the first 5 pages are selling, you should sell, if they are reporting, you should report, if they are doing something weird, you should do something weird. Why? Because that’s what Google is ranking for, since that is what the user needs.
Create professional content
If the content is seen by the users, what will be the main influencer? That’s right, the content. A content besides being optimized for SEO, also has to comply with the following:
Readability. It has to be easy to read. This prevents the user from getting bored so he can understand the content better.
Easy to understand. If the user does not understand, he stops reading and leaves. Who will want to continue reading something they do not understand? A user who does not understand what he is looking for is the same as a user who did not solve his doubt or search intention. In order to get an answer that the user can understand, he will have to go to the competition, which will not help you gain ranking.
If you do not know how to write and do not have time to learn, it is best to hire a person who knows how to write correctly and, in turn, is able to optimize the content for ranking.
Optimize content for SEO
Make content to persuade the user when he sees the title and description in the search results.
To optimize the contents, they must comply with everything already mentioned, with what we are going to mention below and also with the following:
The h1, h2, h3… titles
The ALT tag
The Canonical tag
The robot meta tags
Here is an article where we talk about: What are meta tags? And how to use them for SEO and their importance.
Fast loading and responsive website
Is website speed a positioning factor? Yes it is, it is a very important factor. Therefore, make your website load fast and use the Google PageSpeed Insights tool to know how your website loads.
The results have to be positive on both mobile and desktop.
Would you stay on a page that doesn’t look good on your mobile? Neither would we. Consuming a content has to be comfortable, therefore, the content has to look good on mobile, tablet and computer, they are the 3 main ones where most of the searches are made.
Do link building
A link building strategy increases the authority of your website, hence, it also helps to rank you. There are two types of linking, internal and external and both are important to gain authority.
Imagine that there are two pieces of content that clearly answer the search intent, which one will rank better? Well, in the case of a tie, the web page that has more authority will rank.
Look at it this way, an external link is a link from someone else’s page to yours that they make as a recommendation. The more recommendations you have, the more authority your pages will have to rank. And the more authority the person who recommends you has, the better.
If the content is good and, in addition, has external links, the chances of ranking for organic traffic are high.
And how many links is it recommended to have? At least, have the same as the competition.
Now, on the other hand, internal links are about linking two pages from the same domain, that is, a link from one page of yours that goes to another page of yours.
This is crucial because it helps to:
- Improve web navigation.
- Improve user experience.
- Transmit authority and traffic from one page to another.
As you can see, all the tips are made to improve the user experience and the SEO of the page both internally and externally.
Here we have explained everything you need to do to optimize your site correctly and get more organic traffic.
The recommendation is that you make a checklist and write down each one of these tips and verify with the ones you are already doing. If you are not complying with something now you know that you have to pay attention to it, from this will depend on whether or not you increase your organic traffic.
Remember, this traffic that comes to you already has an interest. If you manage to gain their trust with your content, it will be easier to achieve a conversion. A helping hand is better than a stranger. Have a great day. 😉