How to Choose the Best Keywords for your Content

how to choose the right keywords for your content

Keyword research is the first step in building an effective Content and SEO strategy. Do it right and you’ll have an edge over your competitors with optimized content that delivers results. Do it wrong and you’ll be lost in the sea of web pages, never to be discovered by your audience. What are keywords anyway? […]

Why are Backlinks Important for SEO

Why are Backlinks Important for SEO

SEO (search engine optimization) is a strategy that relies on content, keywords, meta tags, and backlinks. And while we tend to rely on keywords and content, we forget about backlinks. What are backlinks? Also known as “inbound” or ‘incoming’ links, backlinks are links created when two websites are linked together. Think of them as a […]